Tantangan Dalam Optimalisasi Aset Sebagai Upaya Pelestarian Bangunan Cagar Budaya: Studi Kasus Gedung Filateli Jakarta
DOI:
https://doi.org/10.33751/jmp.v14i1.113Kata Kunci:
asset optimization, cultural heritage, adaptive reuse, mixed-useAbstrak
CHALLENGES IN ASSET OPTIMIZATION AS AN EFFORT TO PRESERVE CULTURAL HERITAGE BUILDINGS: A CASE STUDY OF THE JAKARTA PHILATELY BUILDING
This study aims to analyze the challenges and strategies in asset optimization as an effort to preserve cultural heritage buildings, using the Jakarta Philately Building, revitalized as Pos Bloc, as a case study. The research employs a qualitative approach with a descriptive method, utilizing observation, interviews, and documentation techniques. Data analysis is conducted using the Asset Management Life Cycle framework to identify constraints and management strategies based on adaptive reuse and mixed-use concepts. The findings reveal three primary challenges, namely infrastructure rigidity that limits technical modifications, bureaucratic barriers in heritage permit processes, and environmental risks in the form of periodic flooding due to inadequate drainage systems. Despite these challenges, the asset optimization strategies implemented by the management are considered effective. The “double kill” concept successfully integrates economic value creation with historical literacy, while operational flexibility is achieved through semi-permanent partitions that allow dynamic space utilization. Additionally, the implementation of a revenue-sharing scheme supports financial sustainability by balancing risk between management and tenants. Capacity management, including visitor limitations, is also applied to maintain the physical stability of the building and reduce potential damage risks. This study concludes that asset optimization in heritage buildings requires a balanced approach between preserving historical values and ensuring sustainable economic utilization. The findings contribute to the development of adaptive and sustainable heritage asset management models, particularly in urban contexts such as Jakarta, and provide practical insights for policymakers and stakeholders.
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