Jurnal Manajemen Pendidikan is a journal that publishes scientific papers in the field of educational administration and educational management. This Journal, was first online published in 2018 by Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit papers in educational management and educational administration, and also management policies related to education, teaching, and learning fields which will be published online. The internet connection will add to the richness of information and scientific knowledge derived mainly from research. This journal is published two times a year, well documented in the form of books, which include a variety of educational management and educational administration papers by writers of various backgrounds. In addition, we also have partners from local editor who graduated as profesor from some university who will review each article before publication. Each article or paper published in this Journal will definitely be useful to all visitors and readers. Articles submitted to this journal will be reviewed by reviewers before publication by double blind-review. e-ISSN 2614-3313
Pengaruh Strategi Marketing Rute Dan Kemitraan Maskapai Terhadap Efektivitas Ekspansi Rute Penerbangan Internasional: Studi Pada Hainan Airlines Di Bandara Soekarno-Hatta
The Influence of Route Marketing Strategies and Airline Partnerships on the Effectiveness of International Flight Route Expansion: A Study on Hainan Airlines at Soekarno-Hatta Airport The post-pandemic recovery of the aviation industry demands more precise and collaborative international route expansion strategies. Soekarno-Hatta International Airport (CGK) faces intense regional hub competition, where the success of new routes, such as Hainan Airlines' Haikou-Jakarta service, depends heavily on effective network management. This research aims to analyze the influence of route marketing strategy and airline partnerships on the effectiveness of Hainan Airlines' international route expansion at Soekarno-Hatta Airport. The primary research question focuses on the extent to which marketing initiatives and the depth of strategic alliances can optimize route operational performance. The research utilizes a quantitative explanatory method involving 135 respondents from PT Angkasa Pura Indonesia, selected through purposive sampling. Data collection was conducted via Likert-scale questionnaires, subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test causal relationships and mediation mechanisms between variables. The results indicate that route marketing strategy has a positive and significant influence on the formation of airline partnerships, with a path coefficient of 0.738. Airline partnerships significantly enhance route expansion effectiveness (0.417) and serve as a mediating variable linking marketing strategy to route success (indirect effect of 0.307). An R2 value of 0.634 confirms that the integration of data-driven digital promotion and strategic alliances, such as codesharing, explains 63.4% of the variance in route effectiveness, particularly concerning five-star reputation and connectivity indicators. These findings strengthen Dynamic Performance Management (DPM) and Resource-Based View (RBV) theories within the context of airport management in emerging markets. In conclusion, the effectiveness of international route expansion cannot be achieved through isolated marketing activities but must be orchestrated through strong strategic partnerships to ensure feeder traffic flows. Practical implications for management include the need for enhanced schedule synchronization and performance-based incentives. Future research is suggested to evaluate external variables such as fuel price fluctuations and dynamic geopolitical policies.
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Integrasi AI dan Model Case Study dalam Perancangan Instrumen Tes Pemahaman Strategi Bertutur Mahasiswa PBSI FBS UNP
Integration of AI and Case Study Models in the Design of Test Instruments for Understanding Speaking Strategies for PBSI FBS UNP Students This study aims to identify the needs of students and lecturers for pragmatic learning evaluation instruments, describe the process of designing artificial intelligence (AI)-based test instruments with a Case Study model, and determine the feasibility of test instruments in measuring the understanding of speaking strategies of students of the Indonesian Language and Literature Education Study Program (PBSI), Faculty of Language and Arts, State University of Padang (FBS UNP). This research is motivated by the low understanding of students on the application of speaking strategies in accordance with pragmatic principles and the limitations of contextual and applicative evaluation instruments. This research uses the research and development (R&D) method with reference to the 4-D model, which is limited to the development stage, which is a test of the validity of the instrument. Validation is carried out by three validators consisting of learning experts, linguists, and graphic experts. Data were obtained through validation questionnaires and analyzed in a quantitative descriptive manner. The results showed that the AI-based pragmatic test instrument with the Case Study model obtained a content feasibility percentage of 77.5% (valid), linguistic feasibility of 84.61% (very valid), and graphic feasibility of 88.46% (very valid). Overall, the instrument obtained a validity value of 83.52% with a very valid category. Thus, the AI-based test instrument with the Case Study model is declared feasible to be used as a pragmatic learning evaluation instrument, although it still requires minor refinement according to the validator's suggestions.
Pengembangan Jiwa Wirausaha Santri Melalui Program Kewirausahaan Bsm Water Di Pondok Pesantren Babussalam Mulyoharjo
DEVELOPING THE ENTREPRENEURIAL SPIRIT OF STUDENTS THROUGH THE BSM WATER ENTREPRENEURSHIP PROGRAM AT THE BABUSSALAM MULYOHARJO ISLAMIC BOARDING SCHOOL This study examines the role of the BSM Water entrepreneurship program at Pondok Pesantren Babussalam Mulyoharjo as an effort to develop the independence and entrepreneurial spirit of the students. The background of this research stems from the shift in the orientation of modern pesantrens, which not only emphasize mastery of religious knowledge but also require students to possess life skills to face economic challenges. This topic is interesting because it demonstrates the integration of religious education with practical learning through business units managed directly by the students. The novelty of this research lies in its focus on pesantren-based entrepreneurship practices that not only generate economic profits but also instill moral values, discipline, and responsibility. This study uses a descriptive qualitative method with a case study approach, where data was collected through in-depth interviews, participatory observation, and documentation with caregivers, managers, and students involved in BSM Water. The research findings indicate that students' involvement in the processes of production, distribution, and marketing can enhance technical skills, work ethic, managerial abilities, and foster independent and responsible character. In addition to providing economic impact for the pesantren, this program also contributes to shaping students who are ready to face the business world. This study recommends strengthening production facilities, management and digital marketing training, as well as replicating this business model in other pesantrens as an effort for economic empowerment based on Islamic values.
Pendidikan Musik Di Sekolah Menengah: Manajemen Strategis Untuk Mengatasi Keterbatasan Sumber Daya
MUSIC EDUCATION IN SECONDARY SCHOOLS: STRATEGIC MANAGEMENT TO OVERCOME RESOURCE CONSTRAINTS The research aims to formulate strategies for music education in the face of resource constraints so that schools can overcome the limitations. This research uses a qualitative approach with a descriptive type. The strategy formulation procedure refers to the stages shown by Rothwell and Kazanas. Data is collected through interviews, observations, and documentation studies, and FGD is then analyzed through phases, data reduction, data presentation, and conclusion-making. Testing the validity of the data is done using triangulation. The strategy offered based on the findings of the researchers are: 1) Following competitions/activities related to the field of music involving students (GBN Audition, FLS2N, Musicalization of Poetry, Festival of Arts and Culture); 2) Conducting concerts/activities relating to the area of the Arts of Music with the involvement of students and parents of students to continue to strengthen the relationship between school and parents; 3) Engaging in cooperation with institutions/colleges that have music arts study programs related to learning collaboration between schools and colleges; and 4) Organizing extracurricular activities related in the fields of music, such as bands, music ensembles, traditional music.
Pengaruh Beban Kerja Dan Kepuasan Kerja Terhadap Kinerja Pegawai Di Sekretariat Dewan Perwakilan Rakyat Daerah Kabupaten Bogor
The Influence of Workload and Job Satisfaction on Employee Performance at the Secretariat of the Regional House of Representatives of Bogor Regency This study aims to analyze the effect of workload and job satisfaction on employee performance at the Secretariat of the Regional House of Representatives (DPRD) of Bogor Regency. Employee performance plays a crucial role in supporting the effectiveness of regional legislative functions; therefore, appropriate workload management and the enhancement of job satisfaction are essential to ensure optimal employee performance. This study employed a quantitative research method with an associative approach. Primary data were collected through questionnaires distributed to all 66 employees of the Secretariat of DPRD Bogor Regency using a saturated sampling technique. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results of this study indicate that workload has a significant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, and simultaneously workload and job satisfaction have a significant effect on employee performance. These findings are expected to provide empirical evidence and serve as a reference for the institution in improving human resource management policies to enhance employee performance.
Pengaruh Kecerdasan Emosional Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan: Studi Kasus Pada Perusahaan Manufaktur Di Wilayah Bogor
THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE: A CASE STUDY OF MANUFACTURING COMPANIES IN THE BOGOR REGION This study aims to analyze the effect of emotional intelligence and leadership style on employee performance in manufacturing companies located in the Bogor region. Manufacturing companies were chosen as the research object due to their work characteristics, which include strict production targets, high work pressure, and the need for strong coordination and teamwork among employees. These conditions require employees to effectively manage their emotions and leaders to apply appropriate leadership practices in order to support optimal performance. The research method used in this study is a quantitative method with an associative approach. Data were collected through the distribution of questionnaires to 100 employees working in manufacturing companies in the Bogor region who were selected as research respondents. The data analysis techniques included validity testing, reliability testing, descriptive analysis, classical assumption testing, and multiple linear regression analysis. Hypothesis testing in this study was conducted partially using the t-test with the assistance of SPSS software. The results of the study indicate that emotional intelligence has a positive and significant effect on employee performance. This finding suggests that employees’ ability to recognize, understand, and manage their own emotions as well as the emotions of others can improve work quality, timeliness, and the achievement of work targets. In addition, leadership style also has a positive and significant effect on employee performance, where the application of transformational leadership is able to enhance employee motivation and create a conducive working environment. Therefore, emotional intelligence and leadership style each play an important role in improving employee performance in manufacturing companies in the Bogor region.
Pengaruh E-Recruitment, Kompensasi, Dan Reputasi Perusahaan Terhadap Minat Melamar Kerja Di Job Portal Pada Generasi Z Di Kecamatan Sawangan
THE INFLUENCE OF E-RECRUITMENT, COMPENSATION, AND COMPANY REPUTATION ON INTEREST IN APPLYING FOR JOBS IN JOB PORTALS IN GENERATION Z IN SAWANGAN DISTRICT The development of digital technology has transformed the employee recruitment process through the implementation of job portal–based e-recruitment, particularly among Generation Z, who have a high level of familiarity with technology. However, the high unemployment rate of Generation Z in Sawangan District indicates that the effectiveness of digital recruitment has not yet been fully optimized and is presumed to be influenced by e-recruitment, compensation, and company reputation. This study aims to analyze the effect of e-recruitment, compensation, and company reputation on job application intention through job portals among Generation Z in Sawangan District. This research employs a quantitative approach using a causal associative method. Data were collected through questionnaires distributed to 100 Generation Z respondents aged 18–28 years residing in Sawangan District. The data analysis techniques included validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis using the SPSS program. The results indicate that e-recruitment, compensation, and company reputation have a positive and significant effect on job application intention, both partially and simultaneously. This study is expected to serve as a basis for companies to evaluate and improve the effectiveness of recruitment processes and enhance company attractiveness to potential job applicants.
Metodologi Penulisan Kitab Shahih Muslim
METHODOLOGY FOR WRITING THE BOOK OF SAHIH MUSLIM One of the hadith scholars who is very loyal and dedicated to the preservation of the hadith of the apostle is Imam Muslim. Doing bookkeeping (tadwin al-hadith), completion, and judging of hadith from sanad and matan is one of their efforts to preserve the hadith of the Prophet. Imam Bukhari and Imam Muslim have interpreted saheeh hadith in their writings. Scholars agree that the book of Sahih Muslim hadith is the source of the hadith of the Prophet Muhammad. The Book of Sahih Muslim, which is considered to be the book of jami', is one of the most important works after Sahih Bukhari, because it has been recognized by Muslims as a whole, not only as a baseless opinion, but has been studied from various aspects related to the content of the book of Sahih Muslim. From generation to generation, the book of Muslim Saheeh has always been acceptable and used as a source of religious reference. The conclusion of this article is that Imam Muslim was very careful in choosing the hadiths to be written in his saheeh, Imam Muslim paid attention to the condition of the narrator, the state of the sanad, and the defects of the hadith. Imam Muslim has the requirements of saheeh hadith just like Imam Bukhari. One of the advantages of Imam Muslim is the systematics of writing the Muslim saheeh book, which consists of muqoddimah, explanation of hadith, and others.
Pengaruh Pelatihan Dan Pengembangan Sumber Daya Manusia Terhadap Kinerja Karyawan Pada PT Setar Properti Jaya
The Effect of Human Resource Training and Development on Employee Performance at PT Setar Properti Jaya This study aims to analyze the effect of training and human resource development on employee performance at PT Setar Properti Jaya. Training and human resource development are important factors in improving employee competence and work effectiveness. This research applies a quantitative approach using a survey method. Data were collected through questionnaires distributed to 50 employees of PT Setar Properti Jaya using a saturated sampling technique. Data analysis was conducted with the assistance of SPSS version 26 to examine the partial and simultaneous effects of training and human resource development on employee performance. The results show that training and human resource development have a positive and significant effect on employee performance. Relevant training and continuous competency development improve employees’ skills, responsibility, and overall performance. It can be concluded that training and human resource development play an important role in enhancing employee performance; therefore, companies are encouraged to implement sustainable training and development programs.
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan Generasi Z Di Wilayah Jakarta Selatan
The Influence of Leadership Style and Organizational Culture on Job Satisfaction of Generation Z Employees in the South Jakarta Area This study aims to analyze and determine the influence of Leadership Style (X1) and Organizational Culture (X2) on Job Satisfaction (Y) among Generation Z employees in South Jakarta. The phenomenon of high work expectations and the unique characteristics of Generation Z in urban environments form the important background for this research. Job satisfaction is a crucial aspect that determines employee productivity and retention amid the dynamics of competitive industry competition.The research method used was a quantitative method with an associative approach. The population in this study was employees classified as Generation Z in South Jakarta, with a sample size of 100 respondents determined using non-probability sampling techniques. Data collection was conducted through the distribution of questionnaires that had been tested for validity and reliability. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, coefficient of determination (R2) tests, and partial hypothesis tests (t-tests).The results of the research based on descriptive analysis show that the variables of Leadership Style and Organizational Culture are in the Good category, while Job Satisfaction is in the Very Good category. The t-test results show that partially, Leadership Style has a positive and significant effect on Job Satisfaction with a t-value of 7.101 > t-table 1.984 and significance 0.000 < 0.05. Similarly, Organizational Culture has a positive and significant effect on Job Satisfaction with a t-value of 6.856 > t-table 1.984 and significance of 0.000 < 0.05. The Adjusted R Square value of 0.668 indicates that the contribution of Leadership Style and Organizational Culture in explaining the variation in Job Satisfaction is 66.8%, while the remaining 33.2% is explained by other variables outside this research model. The conclusion of this study confirms that to optimally improve the job satisfaction of Generation Z employees, companies must be able to implement a participatory leadership style and build a harmonious and inclusive organizational culture. Keywords: Leadership Style, Organizational Culture, Job Satisfaction, Generation Z.
Pengaruh Uang Saku Dan Literasi Keuangan Terhadap Keputusan Investasi Melalui Pengelolaan Keuangan Pribadi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Pancasila
The Influence of Pocket Money and Financial Literacy on Investment Decisions through Personal Financial Management of Students of the Faculty of Economics and Business, Pancasila University This study aims to analyze the influence of pocket money and financial literacy on investment decisions through personal financial management of students of the Faculty of Economics and Business, Pancasila University. Pocket money and financial literacy levels are important factors that affect students' ability to manage their finances and make the right investment decisions. This study uses a quantitative approach with a survey method. The data was collected through the distribution of questionnaires to students of the Faculty of Economics and Business, Pancasila University. The data analysis techniques used are regression analysis and path analysis to test the direct and indirect influence between variables. The results of the study show that pocket money and financial literacy have a positive and significant effect on personal financial management. Furthermore, personal financial management has a positive and significant effect on students' investment decisions. In addition, allowance and financial literacy also have an indirect influence on investment decisions through personal financial management. This research is expected to contribute to increasing students' understanding of the importance of financial literacy and personal financial management in supporting rational investment decision-making.
Pengaruh Soft Skill dan Motivasi Terhadap Kinerja Karyawan Generasi Z di Daerah Khusus Jakarta
The Influence of Soft Skills and Motivation on the Performance of Generation Z Employees in the Special Region of Jakarta The increasingly competitive world of work, particularly in the Food & Beverage (F&B) sector, demands that employees possess adequate non-technical skills and work motivation in addition to technical skills. Generation Z, which dominates this sector, still faces various performance challenges, as reflected in the high rate of layoffs (PHK) in DKI Jakarta. This study aims to analyze the influence of soft skills and work motivation on the performance of Generation Z employees in the Food & Beverage sector in the Special Region of Jakarta. This study aims to analyze the influence of soft skills and work motivation on the performance of Generation Z employees in the Food & Beverage sector in the Special Region of Jakarta. This study uses an associative quantitative approach with a purposive sampling technique. Data were collected through a Likert-scale questionnaire distributed online to 128 Generation Z employee respondents working in the Food & Beverage sector in DKI Jakarta. Data analysis was conducted using multiple linear regression methods and hypothesis testing. The results show that soft skills and motivation have a positive and significant effect on the performance of Generation Z employees. These findings confirm that communication skills, teamwork, time management, and motivational encouragement play an important role in improving employee performance in the Food & Beverage sector. This study is expected to be a reference for companies in designing human resource development strategies to improve employee performance and reduce the risk of layoffs in DKI Jakarta
Pengaruh Digital Payment Qris, Cashless Society Dan Literasi Keuangan Terhadap Perilaku Konsumtif Gen Z Di Wilayah Jabodetabek
The Influence of Digital Payment Qris, Cashless Society and Financial Literacy on Gen Z Consumptive Behavior in the Greater Jakarta Area The development of digital payment systems through QRIS has accelerated the formation of a cashless society, particularly among Generation Z who are highly adaptive to digital technology. The ease of digital transactions may influence consumptive behavior if not supported by adequate financial literacy. This study aims to analyze the effect of QRIS digital payment, cashless society, and financial literacy on the consumptive behavior of Generation Z in the Jabodetabek region. This research employs a quantitative approach using a survey method and multiple linear regression analysis. The results indicate that QRIS digital payment and cashless society have a positive effect on consumptive behavior, while financial literacy has a negative effect. Simultaneously, all variables significantly affect the consumptive behavior of Generation Z.
Pengaruh Good Corporate Governance (Gcg), Stakeholder Pressure, Dan Firm Size Terhadap Kualitas Sustainability Report Pada Perusahaan Sektor Consumer Non-Cyclical Idx-Ic
The Effect of Good Corporate Governance (GCG), Stakeholder Pressure, and Firm Size on the Quality of Sustainability Reports in Companies in the Consumer Non-Cyclical Sector Idx-IC This study aims to analyze the effect of Good Corporate Governance, Stakeholder Pressure, and Firm Size on the quality of Sustainability Reports in non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX). Data was obtained from the official website of the Indonesia Stock Exchange (www.idx.co.id) and the official websites of each company. The research sample consisted of 21 companies. This study used a quantitative approach. This study sought to determine whether good corporate governance, stakeholder pressure, and firm size affect the quality of sustainability reports. Sample collection used purposive sampling techniques. The data analysis method used in this study was Panel Data Regression with data processing analysis using Microsoft Office Software Excel 2021 and eViews 12. The results showed that Good Corporate Governance and Stakeholder Pressure did not affect the quality of Sustainability Reports, while Firm Size had a positive effect on the quality of Sustainability Reports.
Daisy Buchanan As A Representation Of The Typical American Blonde Woman In The Great Gatsby (2013) Movie
The purpose of this research is to underline the stereotype of blonde women originating from the 1920s era as represented in The Great Gatsby (2013) film. This study employs a descriptive qualitative method, with the film serving as the primary source of data. The data were collected through careful and repeated observation of the film in order to identify scenes, dialogues, and visual elements that reflect gender representation. The film is analyzed through the lens of feminism to examine how stereotypes are constructed and reinforced through female characters, particularly Daisy Buchanan. This research adopts Karen J. Warren’s concept of ecofeminism, which highlights the interconnected systems of domination affecting women, along with Gill’s concept of stereotype to analyze how simplified and generalized images of women are socially produced. Through these theoretical frameworks, the study explores how Daisy Buchanan is portrayed not as an autonomous individual, but as a character shaped by societal expectations, male authority, and cultural norms of the 1920s. Her identity is largely defined by her appearance, femininity, and emotional expression, rather than her personal agency or intellect. The findings reveal that society within the film tends to overlook Daisy Buchanan’s complexity as a woman. Instead of being seen as a character with inner conflicts and personal desires, she is primarily viewed as a blonde woman who embodies beauty, fragility, and dependence. This perspective marginalizes her voice and limits her ability to make independent decisions within her social environment.As a result, Daisy Buchanan can be understood as a character created by society to represent the stereotypical blonde woman of the 1920s era. The film illustrates how social constructions and gender stereotypes shape women’s identities and influence the way they are perceived and treated within a patriarchal society.
Iklan, Influencer Marketing, Dan Online Reviews: Pengaruhnya Terhadap Purchase Decision Melalui Platform Credibility Dan Trustworthiness
ADVERTISING, INFLUENCER MARKETING, AND ONLINE REVIEWS: THEIR INFLUENCE ON PURCHASE DECISIONS THROUGH CREDIBILITY AND TRUSTWORTHINESS PLATFORMS This study aims to analyze the influence of Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews on Purchase Decisions among Tokopedia users who conduct transactions through the TikTok integration. The study also examines the mediating roles of Platform Credibility and Trustworthiness, as well as the moderating role of Past Experience. A quantitative research design was employed using an online survey involving 350 respondents who had previously made purchases through the Tokopedia–TikTok integration. Data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results indicate that Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews have a positive and significant effect on Platform Credibility and Trustworthiness. Furthermore, both Platform Credibility and Trustworthiness were found to strongly influence Purchase Decisions. In addition, Past Experience strengthens the relationship between credibility, trustworthiness, and purchase decisions. These findings contribute to the digital marketing literature by providing empirical evidence on the role of credibility and trust in integrated e-commerce platforms. Practically, this study offers valuable insights for marketers in designing communication strategies that enhance platform credibility and consumer trust to improve purchase decisions.
Influencer Relatability, Trustworthiness, Dan Authenticity Serta Pengaruhnya Terhadap Purchase Intention Melalui Perceived Emotional Value Dan Parasocial Relationship Pada Generational Cohort (Gen Z Dan Milenial)
INFLUENCER RELATABILITY, TRUSTWORTHINESS, AND AUTHENTICITY AS WELL AS THEIR INFLUENCE ON PURCHASE INTENTION THROUGH PERCEIVED EMOTIONAL VALUE AND PARASOCIAL RELATIONSHIPS IN GENERATIONAL COHORTS (GEN Z AND MILLENNIALS) This study aims to examine the influence of relatability, trustworthiness, and authenticity of Social Media Fashion Influencers (SMFIs) on purchase intention, with perceived emotional value (PEV) and parasocial relationship (PSR) serving as mediating variables, and generational cohort as a moderating variable. A quantitative research approach was employed using an online survey distributed via Google Forms to TikTok users from Generation Z and Millennials in Indonesia. The collected data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) to assess both direct and indirect relationships among the research variables. The results indicate that all three influencer attributes relatability, trustworthiness, and authenticity have a significant positive effect on perceived emotional value and parasocial relationships. In turn, both PEV and PSR significantly enhance consumers’ purchase intention, highlighting the importance of emotional attachment and perceived closeness in influencer-based marketing. Furthermore, the findings reveal notable differences between generational cohorts. Generation Z consumers are more strongly influenced by emotional engagement, perceived similarity, and interpersonal closeness with influencers, whereas Millennials place greater emphasis on trust, credibility, and message consistency when forming purchase intentions. These results underscore the critical role of influencer credibility and perceived authenticity in fostering emotional connections and sustained parasocial interactions, which ultimately drive purchasing decisions in social media environments. The study contributes to the growing literature on influencer marketing by integrating emotional and relational mechanisms within a generational framework. Practically, the findings suggest that marketers and brands should tailor influencer strategies to align with generational characteristics in order to maximize engagement effectiveness and conversion outcomes on social media platforms.
Understanding Consumer Impulsive Buying In Livestreaming Commerce: The Role Of Streamer Characteristics, Perceived Value, And Personality Traits
Livestreaming commerce is currently one of the most widely used marketing channels. This study analyzes the influence of streamer characteristics such as attractiveness, expertise, interactivity, and uniqueness on consumer impulsive buying behavior in livestreaming commerce, with perceived value as a mediator and personality traits and narcissism as moderators. Based on a survey of 440 respondents who are users of TikTok Live Commerce in the Tasikmalaya region, it was found that streamer characteristics have a significant influence on the perceived value of consumers, which increases impulsive purchasing. Personality traits such as extraversion and narcissism reinforce this influence, with narcissistic consumers more likely to be influenced by messages that emphasize social status. Although these findings provide practical contributions for marketers to design more effective strategies, this study has limitations in terms of a sample limited to one platform and one region. Further research is recommended to expand the sample coverage in terms of platforms and locations, integrate qualitative approaches to explore psychological factors in depth, further investigate cultural and demographic factors influencing consumption behavior in the digital era, and explore the dynamics between other livestreaming platforms.
Strategi Humas BBPPMP Dalam Pengelolaan Instagram Untuk Meningkatkan Branding Agrowisata Desa Sukaresmi
THE PUBLIC RELATIONS STRATEGY OF BBPPMP IN MANAGING INSTAGRAM TO ENHANCE THE BRANDING OF SUKARESMI VILLAGE AGROTOURISM This paper aims to comprehensively analyze the public relations strategy of the Center for Agricultural Development and Modernization (BBPPMP) in managing Instagram to strengthen the branding of Sukaresmi Village agrotourism in Megamendung District, Bogor Regency. The main issue underlying this research is the suboptimal utilization of social media as a communication and promotional medium for the village’s agricultural, livestock, and educational tourism potential, resulting in limited public awareness of local resources. This study employs a descriptive qualitative approach using field observation, documentation, and in-depth interviews. The informants include BBPPMP public relations officers, the Sukaresmi Village Government, the Village Extension Post (Posluhdes), and agrotourism visitors who are directly involved in the communication process and message reception. The findings indicate that BBPPMP’s public relations strategy is implemented through cross-sector collaboration, structured content planning, and coordinated visual production combined with consistent message delivery. Instagram content is strategically designed to highlight agricultural education values, community activities, environmental sustainability, and local village potential, ensuring that the messages conveyed are not merely visual but also informative, persuasive, and image-building. The use of Instagram has proven effective in increasing public engagement, expanding promotional reach, and shaping a positive image of Sukaresmi Village agrotourism among the wider public. Consistent delivery of informative and educational visual content contributes to increased visitor interest, strengthens public awareness of village potential, and positively impacts local economic activities. This study concludes that strategic Instagram management by BBPPMP’s public relations plays a crucial role in strengthening village agrotourism branding and supporting the development of sustainable, community-based agriculture tourism.
Konvergensi Media Pada Podcast Sainstek Sebagai Media Informasi Di Science Techno Park IPB
Media Convergence on the Science Podcast as Information Media at Science Techno Park IPB This study aims to analyze the implementation of Podcast Sainstek as an innovative public information medium at the Science Techno Park (STP) IPB using the perspective of media convergence theory. Podcast Sainstek is designed as a modern communication platform that integrates audio, visual, and digital elements to strengthen the institution’s public communication function in response to changing patterns of information consumption. By combining various media formats, the podcast not only delivers information but also creates a more interactive communication experience that aligns with contemporary audience needs. The research employs a qualitative descriptive method, using data collection techniques such as observation, in-depth interviews, active participation in the production process, and a literature review supporting the analysis of media convergence concepts. The findings indicate that Podcast Sainstek serves as an effective media innovation that bridges communication between STP IPB and the wider public, particularly in disseminating information related to research, innovation, and technological development. The implementation of the podcast involves three main stages: pre-production, production, and post-production, each applying media convergence principles from content planning and cross-division collaboration to the use of technological tools and distribution through digital platforms. Podcast Sainstek plays a strategic role in expanding message reach, enhancing public engagement, and building STP IPB’s digital image as a modern and adaptive center of innovation. Overall, the podcast demonstrates that media convergence can serve as a strong foundation for managing public information media in the digital era.
Pengaruh Restrukturisasi Organisasi Terhadap Stabilitas Dan Kinerja Keuangan Bank Syariah: Studi Kasus Pada Bank Syariah Indonesia Kcp Padang Bulan
The Effect of Organizational Restructuring on the Financial Stability and Performance of Sharia Banks: A Case Study on Bank Syariah Indonesia Kcp Padang Bulan Organizational Restructuring Is A Strategy Often Used By Islamic Banks To Improve Efficiency, Stability, And Financial Performance In The Face Of The Ever-Evolving Financial Industry Challenges. This Study Aims To Analyze The Influence Of Organizational Restructuring On The Stability And Financial Performance Of Bank Syariah Indonesia (BSI) KCP Padang Bulan. The Research Method Used Is Quantitative With A Case Study Approach. The Data Used Includes Financial Statements Before And After Restructuring, As Well As Interviews With Bank Management. The Research Findings Indicate That Organizational Restructuring Has A Significant Impact On Bank Stability, As Measured By The Capital Adequacy Ratio And The Level Of Non-Performing Financing (NPF). Additionally, There Was An Improvement In Financial Performance, As Evidenced By Increased Return On Assets (ROA) And Return On Equity (ROE) After The Restructuring Was Completed. However, Restructuring Also Presents Challenges, Such As Increased Short-Term Operating Costs And Internal Adjustments That Take Time. This Research Provides Insights For Islamic Bank Management In Designing Effective Restructuring Strategies To Enhance Competitiveness And Operational Sustainability. The Implications Of This Research Indicate That Organizational Restructuring Needs To Be Carried Out With Careful Planning To Minimize Negative Impacts And Optimize Long-Term Benefits.
Pengaruh Video Marketing Kreatif, Influencer, Dan Search Engine Optimization Produk Skincare Skintific Terhadap Brand Awareness Di Jakarta
The Influence of Creative Video Marketing, Influencers, and Search Engine Optimization (SEO) of Skintific Skincare Products on Brand Awareness in Jakarta This study analyzes the influence of creative video marketing, influencer marketing, and SEO on Skintific's brand awareness in Jakarta. The background of this research is based on studies Wyzowl (2023) showing that 91% of businesses use video as a marketing tool, with 87% of marketers reporting that video provides a positive ROI. There are also studies Muntohar (2024) indicating that collaboration with influencers who have strong social media influence helps enhance product credibility and build consumer trust. Therefore, the higher the brand optimization on search engines, the greater the chances that consumers will find and recognize the product. Brand awareness was chosen as the dependent variable because it is the main foundation in the Customer-Based Brand Equity (CBBE) pyramid, where brand awareness is the initial stage that affects the entire hierarchy of consumer decisions from recognition to loyalty. There has not been much research specifically examining the relationship between creative video marketing, influencers, and search engine optimization on brand awareness. The study used a descriptive quantitative approach, multiple linear regression in SPSS on 100 Gen Z respondents (18-27 years old) who have been active on social media and familiar with Skintific for ≥3 months. Independent variables: creative video (creativity, production, storytelling), influencers (credibility, authenticity, interaction), SEO (on-page, technical, off-page); dependent: brand awareness (search visibility, social presence). There are 4 hypotheses tested partially and simultaneously.
Pengaruh Harga, Online To Offline (020) Experience, Dan Brand Image Terhadap Keputusan Pembelian Iphone Di Jakarta
THE INFLUENCE OF PRICE, ONLINE TO OFFLINE (020) EXPERIENCE, AND BRAND IMAGE ON IPHONE PURCHASE DECISIONS IN JAKARTA The increasingly competitive smartphone industry in Indonesia, particularly in the premium segment, encourages companies to understand the factors that influence consumer purchasing decisions. iPhone, as one of the leading premium smartphone brands, has strong appeal among consumers in Jakarta, both in terms of price, shopping experience, and brand image. This study aims to analyze the effect of Price, Online to Offline (O2O) Experience, and Brand Image on iPhone Purchase Decisions in Jakarta. The research adopts a quantitative approach using a survey method through a Likert scale questionnaire ranging from 1 to 5, distributed to 100 respondents who have previously evaluated or purchased an iPhone. The price variable is measured through indicators of price fairness, price competitiveness, and value for money. O2O experience is measured through channel integration, seamless transition, and personalized experience, while brand image is measured through brand recognition, brand recall, and top-of-mind awareness. The collected data are analyzed using multiple linear regression to examine both partial and simultaneous effects of the independent variables on purchase decisions. Based on the theoretical framework and findings from previous studies, the three variables are expected to have a positive and significant influence on iPhone purchase decisions in Jakarta. This study is expected to provide a comprehensive understanding of the factors considered by consumers when making iPhone purchase decisions, particularly regarding price perceptions, integrated online and offline shopping experiences, and brand image as a premium technology product.
Strategi Guru IPS Dalam Meningkatkan Keharmonisan Siswa Melalui Pendidikan Multikultural Di MTs PAB 4 Patumbak
Strategi Social Media Marketing Tiktok Beorganik Untuk Meningkatkan Brand Awareness
BEORGANIK’S TIKTOK SOCIAL MEDIA MARKETING STRATEGY IN ENHANCING BRAND AWARENESS The increasingly competitive digital environment requires micro, small, and medium enterprises (MSMEs) to implement effective marketing strategies to enhance brand awareness. One of the main challenges faced by MSMEs lies not in product quality but in limited brand recognition among digital audiences. This study aims to analyze the Social Media Marketing (SMM) strategies implemented by Beorganik through the TikTok platform to enhance brand awareness as a healthy food brand based on natural ingredients. This research employed a qualitative approach using data collection techniques including direct observation, active participation of the researcher during an internship program, interviews with field supervisors and internal company representatives, and relevant literature review. The analysis focused on the application of four key elements of Social Media Marketing, namely content creation, content sharing, connecting, and community building. The findings indicate that Beorganik successfully increased brand awareness through consistent, creative, and trend-aligned short-form video content that emphasizes edutainment and healthy lifestyle values. Interactive engagement with audiences also contributed to higher content reach and engagement through TikTok’s algorithm-driven recommendation system. However, several challenges were identified, including limited human resources for content production, rapid changes in TikTok algorithms, and difficulties in comprehensively measuring brand awareness outcomes. In conclusion, the study demonstrates that consistent, audience-oriented, and adaptive Social Media Marketing strategies are effective in strengthening Beorganik’s digital visibility and brand image on TikTok and may serve as a strategic reference for other MSMEs in optimizing digital marketing through social media platforms.
The Professionalism of Islamic Religious Education Teachers in Facing the Challenges of Digitalized Learning (Case Study at Tahfizhul Quran Al Kautsar School, Klaten)
The transformation of digital education presents both challenges and opportunities for Islamic Religious Education (PAI) teachers, particularly in shaping students’ character. This study aims to examine the impact of learning digitalization on the role of PAI teachers, the challenges they face in mastering technology, and the strategies for developing digital-based learning at Tahfizhul Quran Al Kautsar School in Klaten. This research employs a qualitative case study approach through interviews, observations, and documentation conducted in June 2025. The findings indicate that digitalization has shifted the role of teachers to become more active facilitators. However, challenges such as low digital literacy and limited infrastructure remain significant obstacles. Solutions include training, the development of Islamic digital teaching materials, the use of appropriate platforms, and communication with students’ guardians. Collaboration among teachers, schools, and relevant stakeholders is essential to create innovative yet value-driven Islamic education.
Manajemen Keuangan Dalam Meningkatkan Kesejahteraan Guru Di Pondok Pesantren Salafiyah Wustha Darul Hadits
FINANCIAL MANAGEMENT IN IMPROVING THE WELFARE OF TEACHERS AT SALAFIYAH WUSTHA DARUL HADITH ISLAMIC BOARDING SCHOOL This study aims to analyze financial management in improving teacher welfare at Pondok Pesantren Salafiyah Wustha Darul Hadits. The background of this study is based on the importance of effective and accountable financial management in supporting the sustainability of Islamic educational institutions and fulfilling teachers’ welfare. This research employed a qualitative descriptive approach. Data were collected through in-depth interviews, participant observation, and documentation involving the head of the pesantren, treasurer, secretary, and teachers. Data analysis was conducted through data reduction, data display, and conclusion drawing. The findings indicate that the financial management system is still manual but covers planning, implementation, reporting, and evaluation functions. The main funding sources include government assistance, student contributions, independent business units, and community donations. Financial management strategies such as diversification of funding sources, transparency and accountability, optimization of fund allocation, and expenditure efficiency contribute to improving teacher welfare and educational quality.
Manajemen Pembelajaran Di Sdn 099 Proyek Batang Gadis Pasca Kebakaran Pada Tahun 2020-2025
Learning Management at Sdn 099 Post-Fire Batang Girl Project in 2020-2025 This study aims to describe and analyze post-fire learning management at SDN 099 Proyek Batang Gadis. The school fire that occurred in 2020 impacted infrastructure damage, disrupted the learning process, and affected the psychological well-being of students and teachers. This study used a descriptive qualitative approach, with data collection techniques including interviews, observation, and documentation. The research informants consisted of the principal and teachers. The results indicate that post-fire learning management was implemented through adaptive learning planning, implementing emergency learning based on environmental conditions, and flexible and humane learning evaluation. The main obstacles faced included limited infrastructure and students' psychological well-being. Therefore, responsive learning management oriented toward post-disaster recovery is needed. Keywords: learning management, post-fire, emergency education
Inovasi Kepemimpinan Kepala Sekolah Untuk Meningkatkan Profesionalisme Kinerja Guru Di Mts Zia Salsabila Bandar Setia
PRINCIPAL'S LEADERSHIP INNOVATION TO IMPROVE THE PROFESSIONALISM OF TEACHER PERFORMANCE AT MTs ZIA SALSABILA BANDAR SETIA This study examined the principal's leadership innovation at MTs Zia Salsabila to increase teacher professionalism and performance. This qualitative descriptive study uses grounded theory from a phenomenological perspective. Data was collected from principals, teachers, and students through observation, interviews, and documentation. Data analysis includes reducing, presenting, and deriving findings, as well as triangulating sources, methodologies, and ideas to assess their validity. The study found that clear direction, continual mentoring, encouragement to participate in training, the use of technology in learning, English language familiarisation, and discipline enforcement with rewards can innovate principal leadership. Principal commitment, facility and infrastructural support, and teacher encouragement help. Perspective, facilities, human resource readiness, and environment hinder.
Modeling Customer Loyalty Through Loyalty Programs, Perceived Value, And Customer Satisfaction: Evidence From Greater Bandung (Bandung Raya)
. This study aims to examine the influence of loyalty programs on customer loyalty by investigating the mediating roles of perceived value and customer satisfaction through an integrative framework that combines the Stimulus–Organism–Response (SOR) Theory, Perceived Value Theory, and Relationship Marketing Theory. Data were collected from 260 Generation Z respondents (aged 17–23) residing in the Greater Bandung area who have experience using loyalty programs. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The results reveal that loyalty programs have a positive and significant effect on both perceived value and customer satisfaction. Furthermore, perceived value and satisfaction were found to be strong predictors of customer loyalty. The IPMA results indicate that program has the highest importance in driving loyalty, highlighting the critical role of emotional and experiential factors in fostering long-term commitment. This study offers theoretical contributions by integrating three major consumer behavior frameworks and practical implications for businesses seeking to optimize their loyalty program strategies. Overall, the findings emphasize that enhancing perceived value and customer satisfaction is essential for strengthening customer loyalty, particularly among digital-native consumers such as Generation Z.
Pengaruh Sosial Media Marketing Activities Terhadap Actual Purchase Konsumen Kosmetik Di Jawa Barat
The Influence of Social Media Marketing Activities on Actual Purchase of Cosmetic Consumers in West Java This study aims to examine the influence of Social Media Marketing Activities (SMMA) on actual purchase decisions of cosmetic products in West Java. A quantitative approach with an explanatory survey method was employed, involving 300 respondents who are active social media users and cosmetic consumers. The analysis focuses on four main dimensions of SMMA, namely electronic word of mouth (e-WOM), customization, advertisement, and interaction, and their effects on actual purchase behavior. Data were collected through structured online questionnaires and analyzed using the Structural Equation Model (SEM) to test the causal relationships among variables. The results indicate that all SMMA dimensions have a positive and significant effect on actual purchase decisions. The e-WOM dimension plays a crucial role in building consumer trust through reviews, recommendations, and shared experiences on social media platforms. Content customization enhances message relevance by aligning marketing communication with consumers’ needs and preferences. Furthermore, informative and engaging social media advertisements effectively stimulate purchase intention, while interactive communication between brands and consumers strengthens emotional engagement that leads to purchasing decisions. These findings confirm that social media marketing activities are an effective strategy for influencing consumer purchasing behavior, particularly in the cosmetic industry. Therefore, companies are encouraged to optimize all SMMA dimensions in an integrated manner to increase actual purchase outcomes.
Analisis Efektivitas Layanan Fintech Lending Brispot Dan Ceria Dalam Meningkatkan Akses Pembiayaan Umkm Mikro Pada Bank BRI Periode 2018-2024
EFFECTIVENESS OF FINTECH LENDING PLATFORMS (BRISPOT AND CERIA) IN MEDIATING BANKING DIGITAL TRANSFORMATION AND MICRO-ENTERPRISE FINANCING ACCESS: EVIDENCE FROM BANK BRI (2018–2024) This study aims to analyze the role of banking digital transformation in enhancing access to financing for micro, small, and medium enterprises (MSMEs) through the effectiveness of fintech lending services at Bank Rakyat Indonesia (BRI) during the 2018–2024 period. The research employs a quantitative approach with descriptive and associative research designs, utilizing time-series secondary data obtained from BRI’s annual and sustainability reports as well as official publications from the Financial Services Authority (Otoritas Jasa Keuangan/OJK). Data analysis is conducted using descriptive statistics to illustrate data characteristics, linear regression with the Ordinary Least Squares (OLS) method to examine intervariable relationships, and conceptual mediation analysis to assess the mediating role of fintech lending service effectiveness in the relationship between digital transformation and financing accessibility. The findings indicate that digital transformation has a positive effect on the effectiveness of fintech lending services, while service effectiveness significantly enhances access to micro-MSME financing. Furthermore, fintech lending service effectiveness is shown to function as a partial mediator that strengthens the influence of digital transformation on financing accessibility. These results highlight that banking digital transformation can generate more optimal outcomes in expanding financial inclusion when implemented through fintech lending services that are effective, easily accessible, and aligned with the specific needs of micro-MSMEs.
Pengaruh Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Showroom Staccato Pt Mitra Adiperkasa Tbk
THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT THE STACCATO SHOWROOM OF PT MITRA ADIPERKASA TBK. This study aims to analyze the effect of work motivation and work environment on employee performance at the Staccato showroom of PT Mitra Adiperkasa Tbk. This research employs a quantitative approach using a causal method. Data are collected through questionnaires distributed to 68 Staccato showroom employees using a Likert scale. The variables examined in this study consist of work motivation and work environment as independent variables, and employee performance as the dependent variable. Data analysis techniques include descriptive statistical analysis, data quality testing, classical assumption testing, and multiple linear regression analysis using IBM SPSS. This study is expected to provide empirical insights and serve as a reference for human resource management practices, particularly in improving employee motivation and creating a conducive work environment in the fashion retail sector.
Pengaruh Proses Rekrutmen Dan Seleksi Serta Dampaknya Terhadap Kualitas Karyawan Pada PT. Suna Karya Solusi
THE INFLUENCE OF RECRUITMENT AND SELECTION PROCESSES AND THEIR IMPACT ON EMPLOYEE QUALITY AT PT SUNA KARYA SOLUSI The increasingly competitive business world encourages companies to have quality human resources that meet organizational needs. PT. Suna Karya Solusi still faces problems in the form of mismatching employee competencies with job demands and a high turnover rate of new employees reaching 25% in the first six months of employment. This condition shows the importance of an effective recruitment and selection process in improving employee quality. This study aims to analyze the effect of the recruitment and selection process on employee quality at PT. Suna Karya Solusi. This study uses a quantitative approach with a survey method through questionnaires distributed to 54 employees of PT. Suna Karya Solusi as respondents. The sampling method used is probability sampling with a random sampling technique. Data collection was carried out using a Google Form-based questionnaire. Data were analyzed using multiple linear regression analysis supported by classical assumption tests and hypothesis tests with the help of SPSS version 30 software. The results of the study indicate that the recruitment process has a positive and significant effect on employee quality, the selection process has a positive and significant effect on employee quality, and the recruitment and selection process simultaneously has a positive and significant effect on employee quality at PT. Suna Karya Solusi. This research is expected to provide a comprehensive picture of the importance of implementing appropriate recruitment and selection processes in improving employee quality and reducing employee turnover rates.
Analisis Efisiensi Penggunaan Tempat Tidur Pasien Berdasarkan Indikator Barber-Johnson Sebagai Upaya Optimalisasi Pengelolaan Ruang Rawat Inap Di RSPAD Gatot Soebroto
ANALYSIS OF THE EFFICIENCY OF PATIENT BED USE BASED ON THE BARBER-JOHNSON INDICATOR AS AN EFFORT TO OPTIMIZE THE MANAGEMENT OF INPATIENT ROOMS AT GATOT SOEBROTO HOSPITAL This study aims to analyze the efficiency of patient bed utilization at Gatot Soebroto Army Hospital based on the Barber-Johnson indicators , which include Bed Occupancy Rate (BOR), Length of Stay (LOS), Turnover Interval (TOI), and Bed Turnover (BTO). This study uses a descriptive quantitative method by analyzing secondary data. room care stay regular during 2020-2024 . Data is processed using a graphical approach Barber-Johnson and compared with The standards of the Ministry of Health of the Republic of Indonesia (2011). The results of the study showed a gradual increase in efficiency from 2020 to 2024. In 2020, bed utilization was not fully efficient with a BOR of 70.46%, LOS of 7.72 days, TOI of 3.24 days, and BTO of 33.41 times per year. Optimal efficiency was achieved in 2024 with a BOR of 75.16%, LOS of 5.45 days, TOI of 1.80 days, and BTO of 50.44 times per year. The index analysis showed that the four indicators are interrelated to form an integrated system, where a decrease in LOS and TOI contributes to an increase in BTO and BOR stability. Factors that influence efficiency include the effectiveness of medical and nursing services, digital information systems, discharge planning , inpatient room readiness, and hospital reputation. This study concludes that the management of inpatient beds at RSPAD Gatot Soebroto has reached an optimal level of efficiency in 2024, with a good balance between capacity , turnover patients , and quality service . The findings of this study confirm importance management patient entry and exit flow as well as management capacity data based as effort optimization room care stay overnight .
Tindak Tutur Asertif dan Strategi Bertutur Guru dalam Pembelajaran Teks Cerpen Kelas X SMAN 1 2x11 Kayu Tanam
Assertive Speech Actions and Teachers' Speaking Strategies in Learning Short Story Texts Class X Sman 1 2x11 Kayu Tanam This study aims to describe the form of assertive speech and teachers' speaking strategies in learning short story texts in class X of SMA Negeri 1 2x11 Kayu Tanam. This study uses a qualitative approach with a descriptive method. The research data is in the form of oral speech of Indonesian language teachers which contain assertive speech actions and speaking strategies during the short story text learning process. The source of research data is all the teacher's speech in learning activities. Data was collected through the free listening technique and the recording technique with the help of a recording device, then analyzed through the stages of transcription, identification, classification, and interpretation based on speech theory and speech strategies. The validity of the data is obtained through source triangulation and theoretical triangulation. The results of the study showed that there were 95 assertive speeches used by teachers during the learning process. The form of assertive speech includes stating as many as 16 data, explaining as many as 40 data, informing as many as 25 data, concluding as many as 4 data, and assessing or commenting on as many as 10 data. The most dominant form of assertive speech used by teachers is to explain because it functions to detail and clarify the learning material to students. In addition, this study found three teacher speaking strategies, namely speaking frankly without words as many as 52 data, speaking frankly with positive politeness as many as 20 data, and speaking frankly with negative politeness words as many as 23 data. The strategy of speaking frankly without words is the most dominant strategy because it is considered effective in conveying material clearly and directly. The findings of the study show that the use of assertive speech actions supported by appropriate speaking strategies can help clarify the delivery of material, provide feedback on student understanding, and create effective and conducive learning communication.
Analisis Pengaruh Nilai Tukar, Suku Bunga Riil, Dan Solvabilitas Terhadap Profitabilitas Pada Perusahaan Food & Beverage Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024
ANALYSIS OF THE INFLUENCE OF EXCHANGE RATE, REAL INTEREST RATE, AND SOLVENCY ON PROFITABILITY IN FOOD & BEVERAGE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2020-2024 PERIOD This study aims to analyze the effect of exchange rates, real interest rates, and solvency on the profitability of food and beverage companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The research employs a quantitative approach with an associative method and panel data regression analysis on 15 sample companies. Profitability is measured using Return on Assets (ROA), exchange rates are represented by Bank Indonesia’s middle rate, real interest rates are adjusted for inflation, and solvency is measured by the Debt to Equity Ratio (DER). The results of the study show that exchange rates, real interest rates, and solvency simultaneously affect company profitability. This indicates that macroeconomic factors and internal company financing also influence the financial performance of food & beverage companies.
Analisis Efisiensi Kinerja Manajerial Bank Bumn Dan Bank Busn Yang Terdaftar Di Bei Periode 2020-2024 Dengan Menggunakan Pendekatan Stochastic Frontier Analysis (Sfa)
Efficiency Analysis of Managerial Performance of State-Owned Banks and Private National Banks Listed on the Indonesia Stock Exchange for the 2020-2024 Period Using the Stochastic Frontier Analysis (SFA) Approach This study examines the managerial efficiency of state-owned banks (BUMN) and private national banks (BUSN) listed on the Indonesia Stock Exchange during the 2020–2024 period. A quantitative approach using Stochastic Frontier Analysis (SFA) is applied with total assets, operating expenses, and third-party funds as input variables, and total loans as the output variable. The results indicate differences in efficiency levels between BUMN and BUSN banks, reflecting variations in managerial performance.
Analisis Strategi Guru Dalam Menarik Minat Peserta Didik Baru Di Mi Ungulan An Nawawi Kemiri Purworejo
Abstrak. Minat peserta didik baru merupakan faktor penting dalam keberlangsungan dan perkembangan lembaga pendidikan, khususnya madrasah yang masih tergolong baru dan sedang membangun kepercayaan masyarakat. Guru memiliki peran strategis tidak hanya sebagai pelaksana pembelajaran di kelas, tetapi juga sebagai agen promosi pendidikan yang berinteraksi langsung dengan peserta didik dan orang tua. Penelitian ini bertujuan untuk menganalisis strategi guru dalam menarik minat peserta didik baru di MI Unggulan An-Nawawi Kemiri Purworejo yang berada di lingkungan Pondok Pesantren Nurul Mubaarok. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian lapangan. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi guru meliputi pendekatan personal kepada calon peserta didik dan orang tua, komunikasi persuasif, kreativitas dalam pembelajaran, keteladanan sikap profesional, serta pemanfaatan media promosi sederhana dan media digital. Kendala yang dihadapi antara lain keterbatasan manajemen waktu, variasi kompetensi komunikasi guru, serta persaingan dengan sekolah lain yang lebih dahulu berkembang. Oleh karena itu, diperlukan penguatan manajemen waktu, pembentukan tim PPDB yang terstruktur, optimalisasi media digital, serta penguatan ikhtiar spiritual melalui mujahadah rutin sebagai karakter khas madrasah berbasis pesantren. Kata Kunci: strategi guru, minat peserta didik baru, PPDB, manajemen waktu, madrasah pesantren. Analysis of Teachers’ Strategies in Attracting New Students at MI Unggulan An-Nawawi Kemiri Purworejo Abstract. Interest from prospective new students is a crucial factor in sustaining and developing educational institutions, especially newly established madrasas that are still building public trust. Teachers play a strategic role not only as classroom instructors but also as educational promotion agents who directly interact with students and parents. This study aims to analyze teachers’ strategies in attracting new students at MI Unggulan An-Nawawi Kemiri Purworejo, which operates within the environment of Nurul Mubaarok Islamic Boarding School. The research employed a qualitative approach with a field research design. Data were collected through in-depth interviews, participatory observation, and documentation. The findings reveal that teachers’ strategies include personal approaches to prospective students and parents, persuasive communication, creative learning practices, professional role modeling, and the use of simple promotional media and digital platforms. The main challenges identified are limited time management, varying communication competencies among teachers, and competition with more established schools. Therefore, strengthening time management, establishing a structured admission team, optimizing digital media utilization, and reinforcing spiritual efforts through routine mujahadah as a distinctive pesantren-based characteristic are recommended to enhance the effectiveness of student recruitment strategies.
Analisis Struktur dan Ciri Kebahasaan Teks Biografi Karya Siswa Kelas X SMA Negeri 1 Pancung Soal
Analysis of the Structure and Linguistic Characteristics of Biography Texts by Class X Students of SMA Negeri 1 Pancung Questions This study aims to analyze the structure and linguistic characteristics of biographical texts written by 10th grade students at Pancung Soal State Senior High School 1. This study uses a qualitative descriptive method with data collection techniques in the form of documentation. The research data was sourced from the biographical texts written by students in class X. E8 at SMAN 1 Pancung Soal. The data obtained was analyzed based on the suitability of the text structure and linguistic characteristics used. Based on the analysis conducted on the text structure of Grade X students at SMA N 1 Pancung Soal, it was found that 9 students were able to write explanatory texts with excellent writing criteria, 19 students with good assessment criteria, and 2 students with sufficient assessment criteria. Meanwhile, the results of the analysis of the linguistic characteristics of the procedural texts of Grade X students at E8 SMA N 1 Pancung Soal revealed that 25 students were able to write explanatory texts with excellent linguistic characteristics and 5 students with good criteria. This proves that students in class X. E8 SMA N 1 Pancung Soal are already able to write explanatory texts based on good and correct linguistic characteristics. Overall, the ability of 10th grade students at SMA Negeri 1 Pancung Soal in writing procedural texts is classified as good.
Peran Penyuluh Agama Islam dalam Penerapan Terapi Islami pada Bimbingan Pra Nikah
The Role of Islamic Religious Counselors in the Implementation of Islamic Therapy in Premarital Guidance One of the service strategies offered by the Office of Religious Affairs (KUA) is pre-marital guidance, which is intended to help prospective couples prepare mentally, emotionally, socially, and spiritually for marriage. Islamic religious instructors have an important role in this situation, especially by implementing Islamic therapy methods to prevent household conflicts that may occur in the future. The purpose of this study is to explain the role of Islamic religious instructors in implementing Islamic therapy in pre-marital guidance at the Karangreja KUA, and to determine the types of Islamic therapy used to assist prospective couples. To collect data, this study uses a qualitative approach with a descriptive method. In-depth interviews with Islamic religious instructors and prospective couples, observation of pre-marital guidance activities, and the collection of related documentation were conducted. The results of the study indicate that Islamic religious instructors at the Karangreja KUA facilitate, educate, provide psychospiritual assistance, and offer moral guidance in the application of Islamic therapy. In pre-marital guidance, Islamic therapy utilizes the Qur'an and Hadith as advice and motivation, spiritual strengthening through prayer (doa) and remembrance (dzikir), empathetic communication, and the instillation of values of patience, responsibility, and commitment in marriage. It is considered that Islamic therapy can help prospective couples overcome their anxiety before marriage, make them more mentally and spiritually prepared, and provide them with the understanding that marriage is a trust (amanah) and an act of worship (ibadah). It is hoped that this research will provide theoretical and practical contributions to the development of a pre-marital guidance model based on Islamic therapy within the KUA that aims to enhance family resilience and harmony
Tren Penelitian Ekstrakurikuler Keislaman Di Indonesia (Systemaric Review Jurnal Sinta Tahun 2020–2024)
TRENDS IN ISLAMIC EXTRACURRICULAR RESEARCH IN INDONESIA (SYSTEMARIC REVIEW OF SINTA JOURNAL 2020–2024) This study aims to map research trends related to Islamic extracurricular activities in Indonesia based on scientific publications indexed in the Science and Technology Index (SINTA) during the 2020–2024 period. Islamic extracurricular activities play a strategic role in developing students’ religious character, reinforcing Islamic school culture, and habituating religious practices in both schools and madrasahs. Previous studies indicate variation in themes, methodological approaches, and empirical findings, requiring a systematic review to provide a comprehensive scholarly overview of the current research landscape.This research applies a Systematic Literature Review (SLR) approach through stages of identification, screening, eligibility, and selection following the PRISMA protocol. Data were obtained by searching SINTA 1–4 indexed journals using keywords related to Islamic extracurricular activities. Out of 112 identified articles, 40 passed the title and abstract screening, 38 passed full-text eligibility assessment, and 38 articles met the inclusion criteria and were synthesized using a structured data extraction instrument covering research focus, methodology, objects of study, and findings.The findings show that recent research trends are dominated by themes of religious character development, worship habituation, Islamic school culture reinforcement, and Qur’an memorization programs. Qualitative descriptive research is the most dominant approach, followed by classroom action research and quantitative studies. Overall, studies consistently conclude that Islamic extracurricular activities positively contribute to the development of students’ religious character, academic motivation, discipline, and social behavior. Future studies are recommended to focus on program evaluation, organizational management, implementation effectiveness, and digital innovation.
Pengaruh Size, Inventory Intensity, Capital Intensity, Dan Environmental, Social, And Governance (Esg) Terhadap Tax Avoidance Pada Perusahaan Yang Terdaftar Di BEI
The Effect of Size, Inventory Intensity, Capital Intensity, and Environmental, Social, and Governance (ESG) on Tax Avoidance in Companies Listed on the IDX This study aims to examine the effect of firm size, inventory intensity, capital intensity, and Environmental, Social, and Governance (ESG) performance on tax avoidance. The research is grounded in agency theory, which explains conflicts of interest between managers and shareholders that may influence corporate tax behavior. This study employs secondary data obtained from the annual financial statements of companies listed on the Indonesia Stock Exchange (IDX) for the period 2022–2024, as well as ESG data sourced from Refinitiv Eikon. The population consists of all companies listed on the IDX during the research period, totaling 810 firms. Using a quantitative research design and a purposive sampling technique, 48 companies from various sectors were selected based on predetermined criteria, resulting in 144 firm-year observations over three years. Data analysis was conducted using panel data regression with EViews 13 software. The empirical results reveal that firm size has a significant effect on tax avoidance, indicating that larger firms tend to engage more actively in tax planning strategies. In addition, ESG performance significantly influences tax avoidance, suggesting that companies with stronger ESG practices are more inclined to manage tax obligations transparently. Conversely, inventory intensity and capital intensity do not have a significant effect on tax avoidance. These findings provide insights into corporate tax behavior and contribute to the literature on taxation and sustainability in emerging markets.
Pengaruh Islamic Work Ethic Dan Ethical Leadership Terhadap Peningkatan Kinerja Pegawai Lazismu Sumatera Utara
THE INFLUENCE OF ISLAMIC WORK ETHIC AND ETHICAL LEADERSHIP ON IMPROVING THE PERFORMANCE OF LAZISMU EMPLOYEES NORTH SUMATRA Abstract. This study aims to investigate the relationship between Islamic work ethics and ethical leadership with the goal of discovering any synergistic impacts on organisational performance. The study's premise is that moral and religiously grounded leadership principles, as well as the application of ethical standards, can improve the performance of an organization's human resource department. Multiple linear regression analysis was the quantitative tool of choice for the researchers in this investigation. Questionnaires were distributed to the research facility's staff. Instrumental testing made use of validity and reliability tests, while classical assumption testing included heteroscedasticity and multicollinearity. Our hypothesis testing was conducted in SPSS version 27, where the t-test, F-test, and coefficient of determination (R³) were employed. The study's results indicate that partially Islamic work ethics have a positive impact on employee performance, as seen by a computed t-value of 5.411 > 2.036 and a significance level of 0.000 < 0.05. The computed t value of 2.798 > 2.036 and a significance level of 0.009 < 0.05 show that the Ethical Leadership variable has a positive and significant impact on Employee Performance. A computed F value of 49.991 (higher than 3.295) and a significance level of 0.000 (lower than 0.05) suggest that both variables have a substantial effect on Employee Performance. The R2 value of 0.563 indicates that these two factors account for 56.3% of the variation in worker output. This study's findings support the idea that ethical leadership and Islamic principles in the workplace can increase output. Therefore, it is imperative that companies prioritise Islamically-based leadership practices and actively seek to cultivate an Islamic work culture.
Literature Review: Analisis Manajemen arana Dan Prasarana Di SMA
LITERATURE REVIEW: MANAGEMENT ANALYSIS OF FACILITIES AND INFRASTRUCTURE IN SMA The management of facilities and infrastructure in senior high schools is an arrangement within school governance that needs to be supported in order to create an effective and efficient school that can fully support learning activities. This aligns with the ideals of the independent curriculum, which emphasizes flexible learning based on projects to foster students' creativity and character. In several educational institutions, especially senior high schools, this matter is often neglected, so teachers need to be resourceful to ensure that what they convey can be understood by students. Therefore, the author intends to study this topic in greater depth using a literature review research method aimed at examining (1) the quality of education, (2) the effectiveness of learning, and (3) the facilities available in the school. The author has filtered 10 research journals obtained from the Google Scholar channel. It can be concluded that efficient and effective management requires efforts to improve teachers' skills/ Staff appointed as responsible for facilities and infrastructure. Improving skills can minimize failures in administration and management. Facilities and infrastructure are not only intended to fulfill completeness but also serve as school quality branding. In this regard, there are several aspects to consider in facility and infrastructure management, namely: (1) planning the procurement of facilities, (2) procurement of educational facilities and infrastructure, (3) inventory of facilities and infrastructure, (4) utilization of educational facilities and infrastructure, (5) removal of facilities and infrastructure.