Strategi Digital Marketing Callanda Hijab Dalam Meningkatkan Penjualan Di E-Commerce Shopee
DOI:
https://doi.org/10.33751/jmp.v14i1.83Keywords:
Callanda Hijab, Digital marketing marketing Strategy, E-commerce, SOARAbstract
CALLANDA HIJAB'S DIGITAL MARKETING STRATEGY TO INCREASE SALES ON SHOPEE E-COMMERCE
The rapid development of digital marketing technology has significantly transformed the marketing landscape, particularly through the use of e-commerce and social media. Callanda Hijab, a local fashion brand, utilizes the Shopee platform to enhance its visibility and sales through a structured digital marketing marketing strategy. This research aims to analyze the digital marketing marketing strategy implemented by Callanda Hijab to increase sales on Shopee, using the SOAR (Strengths, Opportunities, Aspirations, Results) analytical approach. Data collection methods include observation, active participation, interviews, and literature studies. The findings indicate that Callanda Hijab successfully optimized e-commerce features such as Shopee Live, Flash Sales, Vouchers, and Paid Ads to boost sales. Its main Strengths lie in high-quality visual content, strong customer engagement, and strategic platform knowledge. Key challenges include intense market competition, rising advertising costs, and changes in marketplace algorithms. With proper solutions, Callanda Hijab’s digital marketing marketing strategy has proven effective in increasing both sales and customer loyalty.
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