Influencer Relatability, Trustworthiness, Dan Authenticity Serta Pengaruhnya Terhadap Purchase Intention Melalui Perceived Emotional Value Dan Parasocial Relationship Pada Generational Cohort (Gen Z Dan Milenial)
DOI:
https://doi.org/10.33751/jmp.v14i1.41Keywords:
Social Media Fashion Influencer, Relatability, Trustworthiness, Authenticity, Parasocial Relationship, Purchase Intention, Generational CohortAbstract
INFLUENCER RELATABILITY, TRUSTWORTHINESS, AND AUTHENTICITY AS WELL AS THEIR INFLUENCE ON PURCHASE INTENTION THROUGH PERCEIVED EMOTIONAL VALUE AND PARASOCIAL RELATIONSHIPS IN GENERATIONAL COHORTS (GEN Z AND MILLENNIALS)
This study aims to examine the influence of relatability, trustworthiness, and authenticity of Social Media Fashion Influencers (SMFIs) on purchase intention, with perceived emotional value (PEV) and parasocial relationship (PSR) serving as mediating variables, and generational cohort as a moderating variable. A quantitative research approach was employed using an online survey distributed via Google Forms to TikTok users from Generation Z and Millennials in Indonesia. The collected data were analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) to assess both direct and indirect relationships among the research variables. The results indicate that all three influencer attributes relatability, trustworthiness, and authenticity have a significant positive effect on perceived emotional value and parasocial relationships. In turn, both PEV and PSR significantly enhance consumers’ purchase intention, highlighting the importance of emotional attachment and perceived closeness in influencer-based marketing. Furthermore, the findings reveal notable differences between generational cohorts. Generation Z consumers are more strongly influenced by emotional engagement, perceived similarity, and interpersonal closeness with influencers, whereas Millennials place greater emphasis on trust, credibility, and message consistency when forming purchase intentions. These results underscore the critical role of influencer credibility and perceived authenticity in fostering emotional connections and sustained parasocial interactions, which ultimately drive purchasing decisions in social media environments. The study contributes to the growing literature on influencer marketing by integrating emotional and relational mechanisms within a generational framework. Practically, the findings suggest that marketers and brands should tailor influencer strategies to align with generational characteristics in order to maximize engagement effectiveness and conversion outcomes on social media platforms.
References
Casson, M. et al (Eds.), (2006) The Oxford Handbook of Entrepreneurship, Oxford University Press, Oxford.
Agnihotri, D., Chaturvedi, P., Kulshreshtha, K., & Tripathi, V. (2023). Investigating the impact of authenticity of social media influencers on followers’ purchase behavior: mediating analysis of parasocial interaction on Instagram. Asia Pacific Journal of Marketing and
Logistics, 35(10), 2377–2394. https://doi.org/10.1108/APJML-07-2022-0598
Ahdiat, A. (2022). Banyak Konsumen Lebih Pilih E-Commerce untuk Belanja Fashion.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Almaida, A., Wahda, & Osman, I. (2021). Parasocial relationship, customer equity, and purchase intention. Management Information and Decision Sciences, 24(6S).
Arnould, E. J., & Thompson, C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of
Research. Journal of Consumer Research, 31(4), 868–882. https://doi.org/10.1086/426626
Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research,
117, 557–569. https://doi.org/10.1016/j.jbusres.2018.07.008
Bagjamaghfira, A. G., Sumarwan, U., & Hasanah, N. (2025). Analysis of Social Influence, Influencer Credibility, and Parasocial Relationships on Brand Credibility and Purchase Intention of Fashion Products on The Instagram Platform. Eduvest - Journal of Universal Studies, 5(3), 2683–2699. https://doi.org/10.59188/eduvest.v5i3.50936
Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Komarova Loureiro, Y., & Solnet, D. (2013). Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), 245–267. https://doi.org/10.1108/09564231311326987
Cao, N., Isa, N. M., Perumal, S., & Chen, C. (2025). Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. Journal of Theoretical and Applied Electronic Commerce Research , 20(2). https://doi.org/10.3390/jtaer20020150
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management: An
International Journal, 24(3), 361–380. https://doi.org/10.1108/JFMM-08-2019-0157
Ding, L. (2024). The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Purchase Intention: A Perspective of Gen Z. In Celebrity, Social Media Influencers and Brand Performance (pp. 39–62). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-63516-8_3
Djafarova, E., & Bowes, T. (2021). ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 102345. https://doi.org/10.1016/j.jretconser.2020.102345
Djafarova, E., & Thompson, M. (2020). Exploring the Credibility of Fitness Instagram Micro-
Celebrities on Young British Males. ATHENS JOURNAL OF MASS MEDIA AND COMMUNICATIONS, 6(2), 131–146. https://doi.org/10.30958/ajmmc.6-2-4
Dwiphala, F., & Dewi Astuti, R. (2024). The Role Of Source Credibility And Fairness On The Formation Of Parasocial Relationships And Product Interest And Their Influence On Purchase Intention And E-WOM Of Beauty Brands In Indonesia. Eduvest-Journal of Universal Studies, 4(8), 7056–7073. http://eduvest.greenvest.co.id
E-Commerce Data Billion. (2024). Fashion Industry in Indonesia.
Erdogan, B. Z. (1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 15(4), 291–314. https://doi.org/10.1362/026725799784870379
Fan, C., & Tham, J. (2025). The Impact of Emotional Value on Purchase Intention and the Mediating Role of Purchase Attitudes. 6. https://doi.org/10.6981/FEM.202507_6(7).0001
Fitriani, A. (2025). Influencer Credibility Impact on Somethinc Purchase Intention via Online Engagement: Study of Tasya Farasya on YouTube. In Journal of Business and Organization Management: Vol. IV (Issue 1).
Fromm, J., & Read, A. (2018). Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers.
Goodheart, C. (n.d.). Authenticity in Fashion and Beauty: Influencer Marketing and the Authenticity in Fashion and Beauty: Influencer Marketing and the Development of Parasocial Relationships on Social Media Development of Parasocial Relationships on Social Media. https://academicworks.cuny.edu/bb_etds/189Discoveradditionalworksat:https://academic works.cuny.edu
Ham, C.-D., Chung, U. C., Kim, W. J., Lee, S. Y., & Oh, S.-H. (2022). Greener than Others?
Exploring Generational Differences in Green Purchase Intent. International Journal of Market Research, 64(3), 376–396. https://doi.org/10.1177/14707853211034108
Hartmann, T. (2023). Three Conceptual Challenges to Parasocial Interaction. In The Oxford Handbook of Parasocial Experiences (pp. 51–69). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780197650677.013.3
Horton, D., & Richard Wohl, R. (1956). Mass Communication and Para-Social Interaction. Psychiatry, 19(3), 215–229. https://doi.org/10.1080/00332747.1956.11023049
Hovland, C. I., & Weiss, W. (1951). The Influence of Source Credibility on Communication Effectiveness. In Source (Vol. 15, Issue 4). Winter.
Hsu, Y., & Nawapon, K. (2025). The Effect of Influencer Marketing on Purchase Intention across Various Generations. International Journal of Business and Social Science. https://doi.org/10.30845/ijbss.v16p2
Inglehart, R. F. (2008). Changing values among western publics from 1970 to 2006. West European Politics, 31(1–2), 130–146. https://doi.org/10.1080/01402380701834747
Khuong An, G., Thuy An Ngo, T., Tu Tran, T., & Thy Nguyen, P. (2024). Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam. Innovative Marketing, 20(3), 261–276. https://doi.org/10.21511/im.20(3).2024.21
Kim, D. Y., & Kim, H. Y. (2021). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. Journal of Business
Research, 130, 405–415. https://doi.org/10.1016/j.jbusres.2020.02.020
Kline, R. B. . (2023). Principles and practice of structural equation modeling. Guilford.
Ladhari, R., Souiden, N., & Dufour, B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Services, 34, 10–18. https://doi.org/10.1016/j.jretconser.2016.09.005
Lee, J. A., & Eastin, M. S. (2021). Perceived authenticity of social media influencers: scale development and validation. Journal of Research in Interactive Marketing, 15(4), 822–841. https://doi.org/10.1108/JRIM-12-2020-0253
Lefina, Z. P., & Hidayat, A. (2022). THE INFLUENCE OF SOCIAL MEDIA INFLUENCER’S TRUSTWORTHINESS ON ENGAGEMENT, EXPECTED VALUE AND PURCHASE INTENTION. http://devotion.greenvest.co.id
Leite, F. P., Pontes, N., & Schivinski, B. (2024). Influencer marketing effectiveness: giving competence, receiving credibility. Journal of Travel and Tourism Marketing, 41(3), 307–321. https://doi.org/10.1080/10548408.2024.2317748
Lin, P. H., & Chen, W. H. (2022). Factors That Influence Consumers’ Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts. Sustainability (Switzerland), 14(14). https://doi.org/10.3390/su14148950
Liu, J., & Chelliah, S. (2025). Personal Brand and Consumer Purchase Intention: The Mediating Role of Perceived Emotional Value. Journal of Ecohumanism, 4(1). https://doi.org/10.62754/joe.v4i1.6253
Liu, X., & Zheng, X. (2024). The persuasive power of social media influencers in brand credibility and purchase intention. Humanities and Social Sciences Communications, 11(1). https://doi.org/10.1057/s41599-023-02512-1
Lotun, S., Lamarche, V. M., Matran-Fernandez, A., & Sandstrom, G. M. (2024). People perceive parasocial relationships to be effective at fulfilling emotional needs. Scientific Reports,
14(1). https://doi.org/10.1038/s41598-024-58069-9
Maloney Yorganci, K. T., & McMurtry, L. (2024). “One of Us”: Examining the Authenticity and
Parasocial Relationships of Stand-Up Comedian Podcast Hosts. Journal of Radio & Audio Media, 1–21. https://doi.org/10.1080/19376529.2024.2432023
Maryanto, S., Royhana, A., Dhamatiyo, R., & Setiowati, R. (2024). Influence of Social Media Influencers on Parasocial Interaction Impacts Value Perception and Purchase Intention Luxury Bags. Ilomata International Journal of Management, 5(1), 191–211. https://doi.org/10.52728/ijjm.v5i1.1038
Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. Technological
Forecasting and Social Change, 174. https://doi.org/10.1016/j.techfore.2021.121246
Mawad, J. L. J., & Freiha, S. S. (2024). The Role of Influencers in Shaping the Economic Decisions of Consumers Using the Logistic Regression Approach—Does the Generation Factor
Matter? Sustainability, 16(21), 9546. https://doi.org/10.3390/su16219546
Mcpherson, M., Smith-Lovin, L., & Cook, J. M. (2001). BIRDS OF A FEATHER: Homophily in Social Networks. www.annualreviews.org
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200–218. https://doi.org/10.1016/j.jcps.2014.11.006
Muktianis, R., & Harianto, E. (2023). THE EFFECT OF PARASOCIAL INTERACTION ON PURCHASE INTENTION WITH CONSUMER ONLINE PURCHASE BEHAVIOR AS INTERVENING VARIABLE IN FASHION PRODUCTS. Business and Accounting Research (IJEBAR) Peer ReviewedInternational Journal, 6. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Nah, H. S. (2022). The appeal of “real” in parasocial interaction: The effect of self-disclosure on message acceptance via perceived authenticity and liking. Computers in Human Behavior, 134, 107330. https://doi.org/10.1016/j.chb.2022.107330
Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090–1098. https://doi.org/10.1016/j.jbusres.2013.06.001
Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), 39–52. https://doi.org/10.1080/00913367.1990.10673191
Ohlin, P., & Gyllen, H. (2023). Parasocial Relationships & its Influence on Followers. Karlstad Bussiness School.
Pan, M., Blut, M., Ghiassaleh, A., & Lee, Z. W. Y. (2024). Influencer marketing effectiveness: A meta-analytic review. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-024-01052-7
Putri, F., Lusianingrum, W., Nur, W., Pertiwi, B., & Aisyi, N. R. (2024). Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers. In JDM (Jurnal Dinamika Manajemen) (Vol. 15, Issue 2).
S. Setyaningsih And Y. Suchyadi, “Implementation Of Principal Academic Supervision To Improve Teacher Performance In North Bogor,” Jhss (Journal Humanit. Soc. Stud., Vol. 5, No. 2, Pp. 179–183, 2021, Doi: 10.33751/Jhss.V5i2.3909.
Y. Suchyadi And Nurjanah, “Relationship Between Principal Supervision In Increasing The Job Satisfaction Of Private Junior High School Teachers In East Bogor District,” Jhss (Journal Humanit. Soc. Stud., Vol. 02, No. 01, Pp. 26–29, 2018, Doi: Https://Doi.Org/10.33751/Jhss.V2i1.818.
Y. Suchyadi, “Relationship Between Work Motivation And Organizational Culture In Enhancing Professional Attitudes Of Pakuan University Lecturers,” Jhss (Journal Humanit. Soc. Stud., Vol. 01, No. 01, Pp. 41–45, 2017, Doi: Https://Doi.Org/10.33751/Jhss.V1i1.372.
Y. Suchyadi, N. Karmila, And N. Safitri, “Kepuasan Kerja Guru Ditinjau Dari Peran Supervisi Kepala Sekolah Dasar Negeri Di Kecamatan Bogor Utara,” Jppguseda | J. Pendidik. Pengajaran Guru Sekol. Dasar, Vol. 2, No. 2, Pp. 91–94, Nov. 2019, Doi: 10.33751/Jppguseda.V2i2.1453.
R. Purnamasari Et Al., “Student Center Based Class Management Assistance Through The Implementation Of Digital Learning Models,” J. Community Engagem., Vol. 02, No. 02, Pp. 41–44, 2020, Doi: Https://Doi.Org/10.33751/Jce.V2i2.2801.
Y. Suchyadi And H. Suharyati, “The Use Of Multimedia As An Effort To Improve The Understanding Ability Of Basic School Teachers ‘Creative Thinking In The Era ‘Freedom Of Learning,’” In Merdeka Belajar, A. Rahmat, Ed. Yogyakarta: Zahir Publishing, 2021, Pp. 42–53.
Y. Suchyadi Et Al., “Increasing Personality Competence Of Primary School Teachers, Through Education Supervision Activities In Bogor City,” J. Community Engagem., Vol. 01, No. 01, 2019, [Online]. Available: Https://Journal.Unpak.Ac.Id/Index.Php/Jce
Y. Suchyadi Et Al., “Improving The Ability Of Elementary School Teachers Through The Development Of Competency Based Assessment Instruments In Teacher Working Group , North Bogor City,” J. Community Engagem., Vol. 02, No. 01, Pp. 1–5, 2020, Doi: Https://Doi.Org/10.33751/Jce.V2i01.2742.
S. Hardinata, Y. Suchyadi, And D. Wulandari, “Strengthening Technological Literacy In Junior High School Teachers In The Industrial Revolution Era 4.0,” J. Humanit. Soc. Stud., Vol. 05, No. 03, Pp. 330–335, 2021.
H. Suharyati, H. Laihad, And Y. Suchyadi, “Development Of Teacher Creativity Models To Improve Teacher’s Pedagogic Competency In The Educational Era 4.0,” Int. J. Innov. Creat. Chang. Www.Ijicc.Net, Vol. 5, No. 6, Pp. 919–929, 2019, [Online]. Available: Www.Ijicc.Net
Y. Suchyadi, Nurjanah, And N. Karmila, Supervisi Pendidikan: Strategi Meningkatkan Profesionalisme Guru. Bogor: Pgsd Universitas Pakuan, 2020.
Suchyadi, Y., & Suryani, A. "Educational Environment In The Implementation Of Character Education". Jhss (Journal Of Humanities And Social Studies), 5(2), 208-212. 2021.
Marwah, H. S., Suchyadi, Y., & Mahajani, T. "Pengaruh Model Problem Based Learning Terhadap Hasil Belajar Subtema Manusia Dan Benda Di Lingkungannya". Journal Of Social Studies Arts And Humanities (Jssah), 1(1), 42-45. 2021.
Suchyadi, Y., Sunardi, O., Suhardi, E., & Sundari, F. S. "Using A Multimedia For Natural Science Learning In Improving Concept Skills Of Elementary School Teachers".
Billa, Salsa; Purnamasari, Ratih; Suchyadi, Yudhie. Pengembangan Instrumen Tes Pilihan Ganda Berbasis Hots Menggunakan Aplikasi Quizizz Dan Qr-Code Pada Pembelajaran Matematika Materi Pecahan. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2024, 10.04: 335-343.
Hidayat, Nada Syifa; Mulyawati, Yuli; Suchyadi, Yudhie. Pengembangan E-Book Menggunakan Flipbook Pada Muatan Ilmu Pengetahuan Alam Materi Perpindahan Panas Dan Kalor. Cendekiawan, 2024, 6.2: 207-221.
Suchyadi, Yudhie, Et Al. Efektivitas Pembelajaran Menyimak Dongeng Berbasis Youtube Dalam Pembelajaran Bahasa Dan Budaya Sunda. Jurnal Manajemen Pendidikan, 2024, 12.2: 070-073.
Hamzari, Silvia; Anwar, Wawan S.; Suchyadi, Yudhie. Pengembangan Media Pembelajaran Interaktif Berbasis Macromedia Flash Pada Pelajaran Matematika Materi Sudut. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2024, 10.2: 556-567.
Indriani, Rini Sri, Et Al. The Effectiveness Of Learning To Listen To Youtube-Based Fairy Tales In Learning Sundanese Language And Culture. Jhss (Journal Of Humanities And Social Studies), 2024, 6.3: 115-118.
Nuraningsih, Rany, Et Al. Pengembangan E-Modul Menggunakan Canva Pada Tema 4 Sehat Itu Penting Subtema 1 Peredaran Darahku Sehat. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2024, 10.1: 1572-1581.
Listy, Sheren Eriska Priscilia; Kurnia, Dadang; Suchyadi, Yudhie. Pengembangan E-Lkpd Menggunakan Liveworksheet Pada Subtema 3 Usaha Pelestarian Lingkungan. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2024, 10.1: 1314-1323.
Anwar, Wawan Syahiril, Et Al. Penguatan Literasi Teknologi Pada Guru Sekolah Dasar. Jurnal Manajemen Pendidikan, 2024, 12.1: 064-069.
Suchyadi, Yudhie; Indriyani, Sri Rini; Destiana, Dita. Basic Concepts Of Educational Supervision Along With Related Administrative Studies. Jhss (Journal Of Humanities And Social Studies), 2023, 6.3: 406-410.
Purnamasari, Ratih, Et Al. Analisis Kesulitan Belajar Matematika Pada Anak Berkebutuhan Khusus Tunagrahita Ringan Kelas Iv Sdn Perwira. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2023, 9.5: 169-174.
Salsabila, Annisa; Safitri, Nurlinda; Suchyadi, Yudhie. Pengembangan Bahan Ajar E-Book Menggunakan Flipbook Pada Subtema Daerah Tempat Tinggalku. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2023, 9.04: 2305-2317.
Akmal, Erinda Amalia; Safitri, Nurlinda; Suchyadi, Yudhie. Pengaruh Berpikir Kritis Terhadap Kreativitas Siswa. Didaktik: Jurnal Ilmiah Pgsd Stkip Subang, 2023, 9.04: 2610-2617.
Suchyadi, Yudhie, Et Al. Responses To Future Challenges Inclusive Schools For Children With Special Needs. Jhss (Journal Of Humanities And Social Studies), 2023, 7.2: 685-699.
Qian, W., & Mao, J. (2023). Exploring the Influential Factors of Personal Media Bloggers on Followers’ Continuous Following Intention Based on Relationship Marketing Theory. Behavioral Sciences, 13(5), 416. https://doi.org/10.3390/bs13050416
Rahayu, D., & Tri Sutiono, H. (2024). The Influence of Advertising Attractiveness and Online Customer Reviews on Trust-Mediated Purchase Decision on Consumers of Hotel Services in the Tiket.com Application. In West Science Business and Management (Vol. 2, Issue 03).
Research and Markets. (2025, May 12). Indonesia Social Commerce Market Intelligence Report 2025-2030: Mobile Commerce Dominates, Authenticity and Personalization Key to Growth. Global News Wire.
Rizwan, S., & Qamar, A. (2023). A Comparative Study of the Effect of Instagram Influencer on Millennial and Generation-Z Purchase Intentions. Pakistan Social Sciences Review, 7(3). https://doi.org/10.35484/pssr.2023(7-III)46
Saskara, B., & Achmad, N. (2024). The Effect of Social Media Source Credibility on Purchase Interest of Products from Online Stores. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2549–2558. https://doi.org/10.37641/jimkes.v12i6.2947
Sekaran, U., & Bougie, R. (2021). Research Methods for Bussiness a Skill Building Approach. www.wileypluslearningspace.com
Sharkasi, N., & Rezakhah, S. (2023). Sequential Mediation of Parasocial Relationships for Purchase Intention: Pls-Sem and Machine Learning Approach. https://doi.org/10.2139/ssrn.4485811
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
Shin, E., & Lee, J. E. (2021). What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn? Journal of Business Research, 132, 416–428. https://doi.org/10.1016/j.jbusres.2021.04.022
Standar Insights. (2023). eCommerce in Indonesia: Shopper Trends & Top Platforms Report.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale.
Syamsudin, A., Sabirin, S., & Elliyana, E. (2025). Generational Differences in Online Shopping: Millennials VS. Generation Z. Journal of Production, Operations Management and Economics, 51, 51–62. https://doi.org/10.55529/jpome.51.51.62
Taher, S. S., Chan, T. J., Zolkepli, I. A., & Sharipudin, M. N. S. (2022). Mediating Role of Parasocial Relationships on Social Media Influencers’ Reputation Signals and Purchase Intention of Beauty Products. Romanian Journal of Communication and Public Relations, 24(3), 45–66. https://doi.org/10.21018/rjcpr.2022.3.348
Trisnawati, W., Malini, H., Pebrianti, W., Ramadania, R., & Heriyadi, H. (2025). Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency. ECo-Fin, 7(1), 96–109. https://doi.org/10.32877/ef.v7i1.1795
Turner, A. (2015). Generation Z: Technology and Social Interest. The Journal of Individual Psychology, 71(2), 103–113. https://doi.org/10.1353/jip.2015.0021
Wahyudi, M. A., Rahmadhani, M. V., Mu’is, A., & Evelyna, F. (2025). The Impact of Short-Form Video Marketing, Influencer Relatability, and Trust Signals on Gen Z’s Purchase Intention
(Vol. 6, Issue 1). https://ijble.com/index.php/journal/index
Wang, J., Ma, Y., Min, L., Geng, J., & Xiao, Y. (2025). The impact of social media fashion influencers’ relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise. Acta Psychologica, 258. https://doi.org/10.1016/j.actpsy.2025.105174
Wijerathna, D. N. M. N., & Wijesundara, T. R. (2022). Impact of perceived authenticity in microinfluencer marketing on purchasing intention in fitness sector: The mediation role of trust. Journal of Management Matters, 9(1), 1–25. https://doi.org/10.4038/jmm.v9i1.30
Yan, R., & Takahashi, H. (2025). The Parasocial Relationships Between Influencers and Consumers: Quarterly Journal of Marketing, 45(3), 2025.032. https://doi.org/10.7222/marketing.2025.032
Yuan, S., & Lou, C. (2020). How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest. Journal of Interactive Advertising, 133–147. https://doi.org/10.1080/15252019.2020.1769514
Zhou, R., & Tong, L. (2022). A Study on the Influencing Factors of Consumers’ Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.903023
Zhou, X., Huang, Y., & Inoue, Y. (2024). Parasocial interactions and parasocial relationships on Instagram: An in-depth analysis of fashion and beauty influencers. Heliyon, 10(21), e39708. https://doi.org/10.1016/j.heliyon.2024.e39708
