Ghaza FM. Understanding Consumer Impulsive Buying In Livestreaming Commerce: The Role Of Streamer Characteristics, Perceived Value, And Personality Traits. J Manaj Pend [Internet]. 2026 Jan. 29 [cited 2026 May 4];14(1):646-59. Available from: https://jmp-unpak.id/index.php/jmp/article/view/87