Ghaza FM. Understanding Consumer Impulsive Buying In Livestreaming Commerce: The Role Of Streamer Characteristics, Perceived Value, And Personality Traits. J Manaj Pend [Internet]. 2026 Jan. 31 [cited 2026 Mar. 17];14(1):127-39. Available from: https://jmp-unpak.id/index.php/jmp/article/view/43